Angela Steel had worked in the industry for many years, acquiring the knowledge and experience to become a first-rate designer and business operator before settling down in Rugby and starting Alex Lee Kitchens.
The independent company was established and opened its first showroom on Clifton Road in 1995. It was named after Angela's two sons, Alex and Ashleigh. The business progressed in leaps and bounds, and in 2010 launched its current showroom on Hillmorton Road. At this time, there were also changes to the companies suppliers and they introduced Pronorm (German) Kitchens to the product line.
In 2015 Alex Lee Kitchens began a new marketing initiative. They reached the finals for the BKU showroom of the year award and became Rugby's first and only Premier Partner with leading technologists, AEG.
The family-run business maintains the same customer-centric approach that made it a success to begin. With more than two decades of history, building relations with local customers, suppliers, contractors and affiliates, the family has grown and its bonds are stronger and more rewarding than ever before.
Alex and Angela continue to develop the business, creating kitchens that are perfect for each owner's individual needs, and delivering affordable 'WOW' factor for everyone.